Digital Marketing Expert
Kevin Brown
Kevin is a seasoned digital marketing leader passionate about driving growth through innovative strategies. With a track record of doubling user bases and social media followings, he excels in multi-channel campaign management for diverse industries including technology, sports, and entertainment. Kevin thrives on challenging conventions and achieving transformative outcomes, leveraging expertise in email marketing, branding, and analytics to propel brands forward.
Skills & Expertise
Advanced Email Marketing Development and Deployment
Strategic Branding Development
Go-to-Market (GTM) Strategy Development
Demand & Lead Generation Strategies
Comprehensive Content Creation across Platforms
Social Media Monitoring, Listening, and Reporting
Proficiency in Marketing Automation Platforms
Media Relations and Public Relations Campaign Management
Advanced Search Engine Optimization (SEO) Techniques
Strategic Pay-Per-Click (PPC) Advertising Management
Effective Paid Social and Paid Search Campaign Execution
Event Marketing Strategy and Implementation
Advanced Data Analysis for Marketing Insights
Proficient Copywriting for Various Marketing Channels
Utilization of AI Marketing Tools for Optimization
Web Design and Management Expertise
Analytics Tracking and Reporting for Performance Evaluation
Traditional Marketing (Print, Catalogs, Brochures)
Marketing Team Leadership and Collaboration
Strong Cross-Functional Collaboration Skills
Projects
I spearheaded the design and development of the DUPR landing page, focusing on encouraging sign-ups. I created clear menu titles that defined various formats offered by DUPR, with a special emphasis on “Starting a Digital Club.” This initiative was tailored for the multitude of clubs nationwide seeking to join DUPR.
I led the rebranding of USAPA to USA Pickleball, launching a new WordPress website with prominent ‘Join’ and ‘Renew’ options. I curated dynamic new stories and implemented strategic SEO, resulting in over 50,000 monthly visitors to the ‘What is Pickleball’ page.”
At DUPR, I organized a print ad with Life Time, showcased in the early 2024 edition of Experience Life Magazine, reaching over 500,000 readers. The custom QR code monitored sign-ups from the ad, essential for introducing DUPR to a new audience and educating them about the platform.
At USA Pickleball, I managed content for the Bi-monthly “Pickleball Magazine,” the official publication of the sport. Here’s an ad I crafted post-rebrand to boost membership, promoting “usapickleball.org,” the newly launched website.
While at DUPR, I managed PR and media relations, exemplified by collaborations like Rally Republic. I oversaw press release creation, media outreach, and leveraged industry contacts for maximum exposure. I also orchestrated partnership announcements and designed cohesive graphics to enhance brand synergy.
My expertise also lies in content creation, particularly in blog writing and crafting articles optimized for SEO with targeted keywords. I find excitement in conducting thorough research, interviewing key individuals for featured content, and evaluating the impact of each piece.
DUPR Integration & Marketing Assets Guide: When I first started at DUPR, they had around 100 clubs, and have since grown to over 1,000+. This guide was a valuable resource I put together so every club was having a consistent onboarding process. I would often provide individual marketing support to these clubs.
This guide was essential for onboarding DUPR’s 1,000+ clubs, enabling them to announce their adoption of DUPR to members and initiate ratings. It featured email templates, social media post samples, and impactful case studies illustrating DUPR’s benefits.
Brands I’ve Worked With
Phone
(331) 228-9334
Chicago, IL